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⍰ ASK What role do financial analysts play in evaluating a Public Limited Company's performance?

Financial analysts evaluate a company performance using financial data and market trends. They analyze statements like income, balance sheets and cash flow to gauge profitability and health.

Through ratio analysis, they identify indicators for efficiency, solvency and profitability. Analysts compare the company to industry benchmarks and consider external factors like regulations and market dynamics.

They create models to forecast future performance, aiding investor decisions with buy, sell or hold recommendations.
 

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