- PPF Points
- 314
Tips to Get Maximum Sign-Ups With Your Opt-In Page
Do you an awesome optin-in-page? A great opt-in page can generate opt-ins as high as 30% of the time. But, a poor opt-in page can generate opt-ins less than 10% of the time and sometimes even no opt-ins at all.
What makes a good opt-in page? How can you ensure that people will opt in when they come to your page? Here are a few tips.
=> Make the Benefit 100% Clear
Your customers should know what's there for them the split second they land on your page
If your site is going to cure them of psoriasis, they need to know that right away. If it's going to improve their dating lives, say so in big bold text.
Whatever your site is designed to do, whatever benefit it brings to the user, needs to be loudly and proudly displayed.
Many marketers make the mistake of not clearly stating their benefit to the user. Users sometimes have to read the body text before knowing what's in it for them. Instead, the main benefit should always be in the headline or the main picture above the fold.
=> What They'll Get for the Opt-In
You need detai with enthusiasm in the body text what will they get when they opt in?
Maybe they'll receive a free report about something related to your topic. Or they'll get instant access to an audio interview. Perhaps you'll reveal a strategy that you've described briefly in the past.
Whatever the case, make sure users know specifically what they'll get the moment they type in their email.
=> Test, Test, Test
Test a wide display of contrasting layouts and sales pitches for your opt-in page.
Start by testing uniquely different websites. Completely distinct landing pages. Select one that works the best out of many very different looks and angles.
Then work to reduce the best of the best down. Split test specific words in the headline, images, privacy policy disclosures and more. You need test just about everything on the page.
=> A Word about Traffic
Often the conversion rate you get on the opt-in page is more a result of your traffic source than the opt-in page. For instance, you may very well get an opt-in rate of 30% on affiliate traffic while getting less than 5% on
AdWords traffic.
It's vital that you track each traffic source separately to accurately measure your opt-in page's results. Otherwise a surge in one traffic source could completely skew your data.
Create a compelling "hook" product for them to get by opting in and split test meticulously. By doing this, you really make sure users know what they'll get by coming to your site. And your conversion rate will keep on increasing weekly.
Do you an awesome optin-in-page? A great opt-in page can generate opt-ins as high as 30% of the time. But, a poor opt-in page can generate opt-ins less than 10% of the time and sometimes even no opt-ins at all.
What makes a good opt-in page? How can you ensure that people will opt in when they come to your page? Here are a few tips.
=> Make the Benefit 100% Clear
Your customers should know what's there for them the split second they land on your page
If your site is going to cure them of psoriasis, they need to know that right away. If it's going to improve their dating lives, say so in big bold text.
Whatever your site is designed to do, whatever benefit it brings to the user, needs to be loudly and proudly displayed.
Many marketers make the mistake of not clearly stating their benefit to the user. Users sometimes have to read the body text before knowing what's in it for them. Instead, the main benefit should always be in the headline or the main picture above the fold.
=> What They'll Get for the Opt-In
You need detai with enthusiasm in the body text what will they get when they opt in?
Maybe they'll receive a free report about something related to your topic. Or they'll get instant access to an audio interview. Perhaps you'll reveal a strategy that you've described briefly in the past.
Whatever the case, make sure users know specifically what they'll get the moment they type in their email.
=> Test, Test, Test
Test a wide display of contrasting layouts and sales pitches for your opt-in page.
Start by testing uniquely different websites. Completely distinct landing pages. Select one that works the best out of many very different looks and angles.
Then work to reduce the best of the best down. Split test specific words in the headline, images, privacy policy disclosures and more. You need test just about everything on the page.
=> A Word about Traffic
Often the conversion rate you get on the opt-in page is more a result of your traffic source than the opt-in page. For instance, you may very well get an opt-in rate of 30% on affiliate traffic while getting less than 5% on
AdWords traffic.
It's vital that you track each traffic source separately to accurately measure your opt-in page's results. Otherwise a surge in one traffic source could completely skew your data.
Create a compelling "hook" product for them to get by opting in and split test meticulously. By doing this, you really make sure users know what they'll get by coming to your site. And your conversion rate will keep on increasing weekly.
