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[Oluti]

I love stats and by far my favorite stats to look at, study, and most importantly get better at are my email marketing conversion rates. Getting better at this means instantly more money in your pocket without any added traffic, a bigger list or buying advertising. Here are five different tips for you that will help you get more of your subscribers to open your emails, click on the links in them and most importantly take you up on the offers you’re presenting to them.



Stay On Topic
Make sure your email messages are what your customers are expecting. If they signed up for marketing tips, don’t start sending them offers for the latest diet, no matter how good it is. Sure, this is an extreme example but you get the idea. Stay on topic with both the free content you send them and an offers you mail about.


Use Good Copy In Your Subject Line
What makes me decide if I’m going to open an email or not is the subject line. When I craft a message to my list, I spent more time writing the subject line than the whole rest of the email. Yes, it’s that important. Use all your mad copy writing skills here and keep a swipe file of good subject lines you’ve seen in your own inbox.


Don’t Let Your List Go Stale
You’ve put a lot of effort into building your list. Don’t allow it to go stale. Send them some fresh content, a quick tip, a pdf or even just a link to something interesting on your blog. Don’t go for more than 2 weeks without emailing your list. Ideally you want to make sure you email them something once a week. Otherwise, they’ll forget about you and all the rapport you’ve build with them so far will go out the window.


Add Some Branding
Make it easy to recognize that the email is coming from you. You can do this by including your website name in the “From” email field. Another thing I like to do is choose a short acronym for your list, website or business. For example, whenever I email my list at AffiliateTreasureChest.com, I start the subject line with [ATC].


Share What’s Coming
I learned this particular tip from TV. Think about the end of your favorite TV show… what get’s you all excited about the next episode? The preview, especially if the messages are a bit cryptic and raise curiosity. Do the same thing with your list by hinting at what’s coming and asking them to “keep an eye out” for an important email from you next Thursday.

 

[kerryjoy]

Since I've personally witnessed the impact these suggestions can have on my email marketing outcomes, I wholeheartedly concur with them. Before realizing that no one reads the content if they don't open the email, I used to ignore subject lines because I believed the content was all that mattered. I now put a lot of effort into creating attention-grabbing subject lines and testing different versions. Additionally, I make it a point to maintain consistency and keep my list active. My open and click-through rates increased when I began sending my list a weekly email that included both value and subtly promoted content. To increase recognition and trust, I've even started using branding strategies, such as entering my website name in the sender field.

 

[Professional Writer]

Email marketing is a tricky subject and it may take a lots of time to master email marketing. Yes, email marketing is still quite relevant in the year 2025. In fact, it's popularity will keep on increasing in the upcoming years. Many people never focus on the right sort of email templates they should be using. If you are not using the right kind of templates, then you should not expect your customers to take you seriously. Professional templates make it look like you are a real business.