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⍰ ASK What role does customer segmentation play in offshore digital marketing efforts?

Marketers split their target audience by things like age and behavior to make focused campaigns.

When advertising globally online, it important to think about cultural differences. Splitting the audience helps make content that fits each group, considering where they are and how they talk.

This not only makes sure the content makes sense but also saves money on ads by aiming at the groups most likely to buy.
 

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