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⍰ ASK How does the USA regulate the use of trademarks and trade names in company formation?

Trademarks, like brand names and logos, are registered at the USPTO, providing legal protection for businesses to stand out.

When forming a company ensure the chosen name doesn't infringe on existing trademarks. A thorough trademark search before registering prevents legal disputes and ensures distinct branding.

Trade names, or DBA names may have state regulations. Registering with state authorities lets businesses operate under a name other than their legal one, maintaining transparency and establishing distinct brand identities.
 

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