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⍰ ASK How did the concept of embedded finance influence electronic payment services in the United States?

Starting in the late 2010s, the idea of embedded finance started making electronic payments in the United States cooler. It's all about smoothly adding financial services into regular non-financial apps, so users can do money stuff right where they are.

Tech companies and fintech startups loved this idea and began putting payment options directly into different applications.
Thanks to things like APIs and open banking, embedded finance became possible.

This trend has changed how we make electronic payments, blending transactions into everyday things like shopping and social media. Embedded finance is still growing, and more businesses are realizing how handy it is to have payment services right in their platforms.
 

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