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⍰ ASK How did the concept of digital gift cards become popular in the U.S. electronic payment landscape?

Digital gift cards became popular in the U.S. because they're convenient, flexible, and personalized. You can buy and send them instantly online or on your phone, so no need for physical cards or going in person. With the rise of online shopping, these digital gifts fit right in, letting people easily pick and send presents digitally.

These digital gift cards are great because they match what people want. You can customize them with personal messages and designs, making them even more appealing. As stores and businesses started offering digital gift cards, they became a top choice for different occasions, adding to the growth of electronic payments in the U.S.
 

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