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⍰ ASK How can businesses leverage customer journey mapping to enhance the effectiveness of their digital transformation initiatives?

Businesses can use customer journey mapping to make their digital transformation better in many ways. First, understanding how customers go through things helps find problems and spots to make things better. Seeing how customers interact with different points gives insight into how the whole experience feels.

When businesses match digital changes with the customer journey, they can focus on things that make customers happy. Doing things with the customer in mind makes sure digital solutions really help with what users want.

Customer journey mapping also helps find chances for new digital ideas. By looking at how customers act, businesses can bring in new tech and digital tools that make some parts of the customer journey better, making the whole experience smoother and more fun.
 

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