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đź’ˇ IDEAS Currency Devaluation Effects: Inflation

Talking Points:

Devaluation Effects: Inflation

Is It Valuable

What’s the Intent?

Currency War?

The most famous recent examples of the evaluation come from the European Central Bank and the Bank of Japan. Both of these economies depend heavily on exports. Therefore, a relatively strong currency was seen as a blockade to increase activity in the economy. From summer of 2014 the summer of 2015, the euro saw a drop of nearly 25% relative to the US dollar, a major consumer of European goods.

Similarly, from late 2011 two summer of 2015, the Japanese yen has seen its value drop nearly 40% relative to the US dollar. However, how valuable was the devaluation?

Is It Valuable?

On the surface, currency devaluation seems a great idea. Typically, currents devaluation does in fact often creates an inflow of capital. Therefore, it typically is seen as a positive move when an economy is looking to get out of a rut.

What often is it discussed, is what caused the currency strengthening in the first place. Normally, there is a shift in overall market sentiment. Sentiment is a fancy word for emotional feelings towards the market. If sentiment is causing large investors to buy government debt as opposed to equity stakes in companies, that is one of the key reasons for a currency strengthening. Because economies are a multi-variable environment, it is important to understand that plugging up one hole can lead to another. Put in other words, currency devaluation is valuable but only to one sector of an economy and often doesn’t impact the key problem, which is larger market sentiment.

What’s the Intent?

The purpose of currency devaluation is very straightforward. For export-based economies, currency devaluation makes your goods cheaper for your customers a broad to purchase. Conversely a relatively strong currency makes your goods, and an export-based economy relatively expensive and likely encourages clients to shop elsewhere. Of course, it’s a little bit more difficult than that, which will explain now.

Currency War?

As central banks worked to get the economies rolling along after the great financial crisis, one of the most commonly used terms was currency war. A currency war is the act of competitive evaluation of a currency in order to get an economic edge on the global scale. The idea is rather simple but the execution is rarely smooth.

The ideas based on the concept that if technology is roughly equal, whichever economy houses the weakest or cheapest currency likely has a global edge. Whether the goods are from Japan or China or Germany and are of similar quality, marketing material aside, demand should flows to the economy with a weaker currency. However, currency wars take two to tango.

If Japan is all the sudden working with a currency that is 40 % weaker than it was a few years ago, then other economies with similar technology are going to notice that they are lagging behind. Because politicians need to be reelected, and losing out to other economies is it good for reelection, when an environment of suppressed demand is present currency wars or competitive evaluation is a popular option.

Looking Over the Last Five Years

Looking over the last five years we seem different economies take different measures in order to revive their economy, which is often done with the ancillary benefit of weakening their currency. Aside from China’s devaluation move on August 11, 2015 which many believe to be the beginning of much more weakening, few if any economies rival the job of economic improvement performed by the Bank of Japan.

As many economies were recovering from the great financial crisis, Japan was having a hard time in 2009 through 2011 as their export-based economy was watching their currency strengthen and strengthen. When it was time for elections for a new prime minister, Shinzo Abe ran on a platform of reviving Japan to its former glory of the 1980s. His argument was and still is that a weaker currency is the easiest way to get the economy rolling again. Since he won his election in 2011 and began his ’Abenomics’ agenda, the Japanese yen has weakened tremendously.

Not to be outdone, the Swiss National Bank attempted to manipulate the market to prevent their Swiss franc from strengthening too much relevance to trade partners only to have to wave the white flag on January 15, 2015 and see their currency appreciate by the most anyone currency is appreciated in a single day in FX history. In 2014, the European Central Bank notified the world of their intent to give exporters breathing room with a weaker currency and at the strong euro was preventing economic development. On January 22, 2015 they finally engaged in their promised quantitative easing. Lastly, August 11, 2015 the People’s Bank of China decided to allow a looser band of the Yuan relative to the US dollar and it’s likely this could be just the beginning.
 
Currency Devaluation: Bold Strategy or Just Playing with Fire?

Alright, let’s get real about currency devaluation. People toss the term around like it’s some magical economic hack—just slash the value of your currency and boom, your exports are flying off the shelves and everyone’s rolling in cash. Honestly, if only stuff worked out that neatly. Spoiler: it doesn’t.

### Devaluation = Inflation Headache

First thing that slaps you in the face after devaluing your currency? Inflation, baby. Your money buys less, so everything from iPhones to imported cheese gets pricier. Sure, a little inflation can make folks spend before money loses more value, but let that monster off the leash and suddenly people can’t afford basics. That’s not exactly a vibe anyone’s going for.

### Exporters Cheer, Everyone Else—Not So Much

Here’s the thing: yeah, exporters are probably stoked when a country’s currency drops. Suddenly their stuff looks like a bargain at global markets. Ask the Eurozone or Japan, circa 2011–2015—they went all-in on this. The yen tanked, the euro slid—brands like Sony or BMW probably sent thank you cards. But what about everyone else? Local businesses needing foreign parts get squeezed hard, and regular people foot the bill at the cash register.

Plus, and this is a big one, fiddling with currency rarely fixes the underlying issue. If people think your economy sucks, they’re still not gonna dump their money into your stock market. No matter how cheap your currency looks on paper.

### More Than Just Pushin’ Buttons

So what’s the plan with devaluation, anyway? Basically, make your stuff cheaper for foreigners. But it doesn’t exactly wave a magic wand and solve deeper problems. Remember "Abenomics?" Japan threw everything it could at the wall—easy money, public spending, reforms. The weaker yen helped exports, sure, but it didn’t get people at home spending or kick Japan out of its economic funk.

China’s play in August 2015? Letting the yuan float a bit more ended up spooking everyone. Nobody knew if it was a minor adjustment or the start of something wilder. Markets kinda freaked out—and for good reason.

### When Devaluation Gets Contagious: Currency Wars

Here's where it gets messy. One country drops its currency value, suddenly others wanna play too, just to keep up. Soon, it’s like a bunch of kids racing to the bottom of the pool to grab the same coin. Economists have a cute name for it—“currency war”—but it’s more like economic dodgeball, and nobody wins. What starts as a short-term export boost can just blow up into trade fights and market chaos.

### Lessons from the Last Five Years—or, Nobody’s Figured It Out

Last half-decade? It’s been a wild ride. Quantitative easing in Europe. Switzerland waving goodbye to its Franc peg and causing a global freakout. Japan hitting the devalue button over and over. Every strategy came with a mix of hope and headaches. No magic bullet, just new problems piled on old ones.

Bottom line? Devaluation isn’t a golden ticket. Use it with caution, maybe as part of a bigger playbook. But if a country’s whole plan is just to keep making its money worth less…well, good luck not digging yourself into an economic crater.
 

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