Trackgood is a cutting-edge supply chain tracking and transparency solution built on the Base L2 on Ethereum. Trackgood integrates AI and token incentives to revolutionise the consumer experience of product authenticity and verification. This is done via Traicy, the world’s most comprehensive ESG-focused LLM and AI agent, designed to effectively communicate accurate sustainability and ESG data. Furthermore, token incentives drive consumer engagement by rewarding consumers for providing accurate data to the Trackgood database.

The problem: Modern supply chains often suffer from a lack of transparency, leaving room for greenwashing and unverifiable sustainability claims. Consumers demand trustworthy information to make ethical purchasing decisions, while businesses face challenges in demonstrating genuine sustainability and ESG impacts. Without reliable systems to trace and validate supply chain practices, credibility and accountability are compromised. This creates a pressing need for solutions that ensure traceability, enable data verification, and foster trust between brands and consumers in an increasingly sustainability-focused market.

The solution: Trackgood offers businesses a robust and efficient supply chain tracking and transparency solution, ensuring that their claims can be independently verified. Meanwhile, Traicy, the dedicated ESG LLM and AI agent transforms how consumers and brands engage with sustainability. By combining blockchain technology for traceability and Traicy’s advanced AI capabilities for real-time ESG verification, it offers a comprehensive platform for validating sustainability claims. This system provides consumers with actionable insights, enabling ethical decision-making, while empowering brands to prove their commitment to responsible practices. Together, Trackgood and Traicy create a trusted, accessible ecosystem that bridges the gap between corporate accountability and consumer expectations for a more sustainable future.