Launched in 2022, Moongate is an attention asset protocol designed to transform how brands and users interact within the $1T+ attention economy. Moongate provides a utility layer that allows brands to easily issue smart tokens, driving real-world engagement with low overhead costs and no technical experience required. The protocol also includes a data layer where users control and can monetize their engagement data, shifting the dynamic of data ownership back to individuals.

Moongate offers an integrated, no-code platform for brands to deploy smart token campaigns for purposes like NFT tickets, memberships, and digital collectibles. These smart tokens enhance consumer-brand interactions by embedding real-world utility, and enabling loyalty rewards. The Moongate ecosystem is made up of four key modules:

1. Moongate Campaign: A no-code engine that empowers brands to launch smart token campaigns without extensive technical expertise. Campaigns can issue tokens for events, product memberships, and interactive collectibles, all of which integrate real-world benefits.
2. MoonPass: A decentralized identity layer allowing users to manage their digital footprint and reputation. Each MoonPass user has a reputation score based on on-chain and off-chain interactions, which can unlock perks, reward levels, and tailored brand engagement.
3. Moongate Rewards: A marketplace where users can choose to share their data in exchange for brand rewards, aligning consumer engagement with personal privacy and offering brands a more accurate way to target user needs.
4. MoonPad: A decentralized launchpad for brands to deploy branded tokens or memecoins, connecting them with users across Moongate’s ecosystem and providing new ways to deepen engagement.

The $MGT token powers the Moongate ecosystem, allowing users to stake, earn rewards, and engage in protocol governance. Brands and creators utilize $MGT as a standard currency within campaigns and must stake it to access premium features, enhancing both campaign credibility and engagement. This approach ensures a sustainable, user-centered ecosystem where both brands and users benefit from transparent, secure interactions.